Posted by Cindy Battisti on March 29, 2013
FOR IMMEDIATE RELEASE Contact: Cindy Battisti Tel: 585-271-0864 email: firstname.lastname@example.org
ARTIST'S VISION COMES FULL CIRCLE WITH WAGNER'S RING AT MET OPERA SHOP
Opera Bracelets achieves success by creating special jewelry for opera fans
ROCHESTER, NY - An artist creating handmade jewelry specifically for opera lovers has found opera to be more alive than ever. Many attendees of the Metropolitan Opera's award winning Ring Cycle this spring celebrated opera's epic with her Met Opera Shop exclusive “Ring Charm Bracelet” commemorating The Ring's special moments and characters.
Artist Cindy Battisti, owner of specialty jewelry company Opera Bracelets, first met with the Met Opera Shop in November 2012, where the idea for a “Ring Charm Bracelet” to be designed specifically for the Shop was born. Ms. Battisti created the design and initially produced 100 bracelets, which was quickly followed by an order of 100 more, due to the popularity of the bracelet. As of last week, Ms. Battisti announced that the Shop has commissioned her for a second charm bracelet design to celebrate the 6 new Metropolitan Opera productions in the upcoming 2013-14 season.
Inspired by attending The Met Opera’s production of Die Walküre in 2008, Ms. Battisti developed a line of opera inspired jewelry, launched Opera Bracelets online in May 2010 (www.operabracelets.com) and now has 75 different bracelets for sale. Having the “Ring Charm Bracelet” at the Met Opera Shop for fans to commemorate their own visit to the Met is the fulfillment of a long standing business goal. Ms. Battisti's opera-inspired wearable artwork has come full circle.
“At least once a week, I read an article with the theme: Is opera dying?” said Ms. Battisti. “I don't see that happening. Our sales figures have grown significantly each fiscal year and our social media reach expands daily among a crowd of ever growing, passionate opera fans from around the world. If opera was in a downward spiral, then there would be no demand for Opera Bracelets."
The company has customers from nearly every state in the US and international customers from Canada, Great Britain, Ireland, France, Germany, Finland and Australia. The extensive Opera Bracelets ecommerce website is supported by a Facebook community of over 6,300 fans from across the globe (www.facebook.com/operabracelets), along with social media outlets Pinterest, Twitter, Google Plus and LinkedIn. Opera Bracelets have been featured at Birmingham Opera and the Detroit Opera House, as well as being an important part of silent auctions in support of Opera Colorado, Baltimore Concert Opera, Binghamton's Tri- City Opera and the Rochester Oratorio Society.
The Met Opera Shop is visited by opera lovers from all over the world both online (www.metoperashop.org) and at their physical location at Lincoln Center in New York City. Very few artists are commissioned to add pieces to the Met Opera Shop's jewelry collection each year. Ms. Battisti is honored to have this original piece currently available at the Met Opera Shop and looks forward to having more exclusive bracelets for the Shop later in 2013.
About Opera Bracelets:
Opera Bracelets are a unique jewelry product; pieces of wearable art specially designed to tell the stories of the classic operas. Hand selected beads and charms, which symbolize the characters, arias and events from the opera's libretto, are arranged in linear order from prologue to finale. Every bracelet comes with a chart telling the story and identifying the symbolism of the elements. Battisti has designed Opera Bracelets for 26 operas including La Boheme, Carmen, The Magic Flute and the four Ring Cycle opera, with more to come for the 2013-14 opera season.
For more information please call 585-271-0864 or email email@example.com